Daily Independent (Ashland, KY)

Local News

July 12, 2012

Coming to a highway near you: the Wienermobile

ASHLAND — One of the most unusual promotional vehicles of all time will come to northeastern Kentucky on Saturday.

The Oscar Mayer Wienermobile is scheduled to appear at the Ashland Walmart on Riverhill Drive from 10 a.m. to 1 p.m. and then at the Cannonsburg Walmart on U.S. 60 from 2 to 5 p.m.

The instantly recognizable giant rolling hot dog is a corporate icon for the company, which is known for its spicy sausages and other processed meats.

Wienermobiles have been traveling U.S. highways since 1936, and there are eight of the vehicles fanned out across the country.

The 27-foot vehicles travel with crews of two, all of them recent college graduates who stay on the job for a year. Becoming a driver is fiercely competitive; only 1 percent of the 1,200 yearly applicants make the cut for the 12 yearly positions, according to the Oscar Mayer website.

The drivers call themselves “Hotdoggers” and typically hand out plastic Wiener whistles shaped like the vehicles.

Most of the Wienermobiles are built on full-sized auto chassis, one is a Mini Cooper and another is built on a truck.

The interior seats six on mustard- and ketchup-colored seats. Panoramic windows, a GPS navigation system and a horn that plays the well-known Oscar Mayer jingle complete the package.

A 1952 Wienermobile is on exhibit at the Henry Ford Museum in Dearborn, Mich., along with other historic vehicles such as the Model A.

Keeping Wienermobiles street-legal are vanity plates such as “WEENR,” “YUMMY,” “OUR DOG” and “BIG BUN.”

If you miss the Wienermobile here, it will be in neighboring West Virginia from 10 a.m. to 1 p.m. Sunday at 100 Nitro Market Place in Cross Lanes and from 2 to 5 p.m. at 167 Progress Way in Hurricane.

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